PurposeThis paper aims to examine current regulatory initiatives on food marketing to young people and to highlight unique considerations when it comes to teenagers.Design/methodology/approachThis paper integrates the policy and public health literature with the literature on childhood studies...

Childhood obesity is a significant problem that requires innovative solutions. This article suggests that researchers and policy-makers move beyond a scrutiny of junk food and televised advertisements to children to focus on the messages targeted to children in the supermarket. Following a...

In light of its influence on food preferences, purchase requests and consumption patterns, food marketing—particularly for unhealthy foods—has been increasingly recognized as a problem that affects the health of young people. This has prompted both a scrutiny of the nutritional quality of...

Purpose – Despite their responsibility for mitigating the influence of commercial culture on children, parents' views of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of supermarket fun foods and the packaging used to promote them to...

Concerns over health and obesity have led to a range of "better-for-you" food products targeted at consumers. This analysis examines 354 supermarket foods targeted at children in Canada, assessing the nutritional quality and types of appeals of "better-for-you" packaged foods compared to...