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Special issue: Research perspectives in the management of complex service systems
Ng, Irene (contributor) - 2012
Persistent link: https://www.econbiz.de/10009631142
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The antecedents of salespeople's relational behaviors
Guo, Lei; Ng, Irene - In: The journal of business & industrial marketing 27 (2012) 5, pp. 412-419
Persistent link: https://www.econbiz.de/10009665538
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New business and economic models in the connected digital economy
Ng, Irene - In: Journal of revenue and pricing management 13 (2014) 2, pp. 149-155
Persistent link: https://www.econbiz.de/10010348975
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Outcome-based service contracts in the defence industry : mitigating the challenges
Ng, Irene; Nudurupati, Sai S. - In: Journal of service management 21 (2010) 5, pp. 656-674
Persistent link: https://www.econbiz.de/10008749713
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Mechanism design in an integrated approach towards revenue management : the case of Empress Cruise Lines
Ng, Irene; Yip, Nick K. T. - In: The service industries journal 31 (2011) 3/4, pp. 469-482
Persistent link: https://www.econbiz.de/10008937441
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The co-production of equipment-based services : an international approach
Guo, Lei; Ng, Irene - In: European management journal 29 (2011) 1, pp. 43-50
Persistent link: https://www.econbiz.de/10008858270
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S-D logic research directions and opportunities : the perspective of systems, complexity and engineering
Ng, Irene; Badinelli, Ralph D.; Polese, Francesco; Di … - In: Marketing theory 12 (2012) 2, pp. 213-217
Persistent link: https://www.econbiz.de/10009571596
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An integrative framework of value
Ng, Irene; Smith, Laura A. - 2012
Persistent link: https://www.econbiz.de/10009572478
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Education as service : the understanding of university experience through the service logic
Ng, Irene; Forbes, Jeannie - In: Journal of marketing for higher education 19 (2009) 1, pp. 38-64
Persistent link: https://www.econbiz.de/10003865244
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An integrative framework of pre-emption strategies
Lee, Khai Sheang; Ng, Irene - In: Journal of strategic marketing 15 (2007) 4, pp. 327-348
Persistent link: https://www.econbiz.de/10003629987