Sun, Susan; Goh, Tiong; Fam, Kim‐Shyan; Xue, Yang; … - In: Journal of Islamic Marketing 3 (2012) 1, pp. 81-98
Purpose – The purpose of this paper is to explore the effects religious affiliation and commitment have on Southeast Asian young adults' intention to adopt Islamic mobile phone banking. Design/methodology/approach – An online self‐administered survey was distributed to Southeast Asian...