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The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana; Mavondo, Felix T. - In: European journal of marketing : EJM 44 (2010) 6, pp. 771-796
Persistent link: https://www.econbiz.de/10008762865
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The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana; Mavondo, Felix T. - In: European journal of marketing : EJM 44 (2010) 6, pp. 771-796
Persistent link: https://www.econbiz.de/10008418455
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Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
Nasution, Hanny N.; Mavondo, Felix T.; Matanda, … - In: Industrial marketing management : the international … 40 (2011) 3, pp. 336-346
Persistent link: https://www.econbiz.de/10008884381
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Psychic distance : antecedents, strategy implications and performance outcomes
Evans, Jody (contributor); Mavondo, Felix T. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003129696
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Economic and Utilitarian Benefits of Monetary versus Non-Monetary In-Store Sales Promotions
Reid, Mike - 2015
While prior research has examined the issue of sales promotion proneness, very little has examined proneness to non-monetary promotions, such as contests and premiums discovered in store. This study draws on a promotions benefits framework to examine the influence of shoppers' desired benefits...
Persistent link: https://www.econbiz.de/10013024346
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The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana; Mavondo, Felix T. - In: European journal of marketing : EJM 44 (2010) 6, pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
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Tourism destination attractiveness : attractions, facilities, and people as predictors
Vengesayi, Sebastian; Mavondo, Felix T.; Reisinger, Yvette - In: Tourism analysis : an interdisciplinary tourism & … 14 (2009) 5, pp. 621-636
Persistent link: https://www.econbiz.de/10003955249
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Entrepreneurship : its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
Nasution, Hanny N.; Mavondo, Felix T.; Matanda, … - In: Industrial marketing management : the international … 40 (2011) 3, pp. 336-345
Persistent link: https://www.econbiz.de/10008991589
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Performance or learning goal orientation : implications for business performance
Norbani, Che-ha; Mavondo, Felix T.; Mohd-Said, Saad - In: Journal of business research : JBR 67 (2014) 1, pp. 2811-2820
Persistent link: https://www.econbiz.de/10010235313
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Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix T. - In: Australasian marketing journal 20 (2012) 3, pp. 211-217
Persistent link: https://www.econbiz.de/10009624304