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How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian; Soyez, Katja - In: Technological forecasting & social change : an … 106 (2016), pp. 101-107
Persistent link: https://www.econbiz.de/10011609998
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How national cultural values affect pro-environmental consumer behavior
Soyez, Katja - In: International marketing review 29 (2012) 6, pp. 623-646
Persistent link: https://www.econbiz.de/10009678947
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A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan; Soyez, Katja - In: Journal of business research : JBR 63 (2010) 7, pp. 778-785
Persistent link: https://www.econbiz.de/10003984881
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Konsumentenboykott : ein Beitrag zur externen Validierung des Modells von Klein, Smith und John
Hoffmann, Stefan; Soyez, Katja; Liebermann, Susanne; … - 2008
Persistent link: https://www.econbiz.de/10003795593
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Marketing-Forschung : Grundlagen der Datenerhebung und Datenauswertung
Hoffmann, Stefan; Franck, Anja; Schwarz, Uta; Soyez, Katja - 2018
Persistent link: https://www.econbiz.de/10011722101
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How individual, product and situational determinants affect the intention to buy and orgnic food buying behavior : a cross-national comparison in five nations
Soyez, Katja; Francis, June N. P.; Smirnova, Maria M. - In: Der Markt : international journal of marketing 51 (2012) 1, pp. 27-35
Persistent link: https://www.econbiz.de/10009626966
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Enabling disruptive innovations through the use of customer analysis methods
Reinhardt, Ronny; Gurtner, Sebastian - In: Review of managerial science 5 (2011) 4, pp. 291-307
Persistent link: https://www.econbiz.de/10009316369
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Measuring the success of open innovation
Brau, Erik; Reinhardt, Ronny; Gurtner, Sebastian - In: Evolution of innovation management : trends in an …, (pp. 52-74). 2013
Persistent link: https://www.econbiz.de/10009705692
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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Measuring critical success factors of TQM implementation successfully : a systematic literature review
Hietschold, Nadine; Reinhardt, Ronny; Gurtner, Sebastian - In: International journal of production research 52 (2014) 21, pp. 6254-6272
Persistent link: https://www.econbiz.de/10010442587