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"E-volution" to Revolution - Capitalize on the imminent era of explosive e-services growth.

Woodall, Regina D.; Colby, Charles L.; Parasuraman, A. - In: Marketing management : a quarterly business management … 16 (2007) 2, pp. 29-34

Persistent link: https://www.econbiz.de/10007731222

Technology Still Matters - Never mind the doomsayers. E-services are alive, well, and positioned for growth.

Colby, Charles L.; Parasuraman, A. - In: Marketing management : a quarterly business management … 12 (2003) 4, pp. 28-33

Persistent link: https://www.econbiz.de/10007232326

Techno-ready marketing of e-Services : customer beliefs about technology and the implications for marketing e-Services

Colby, Charles L. - In: E-Service : new directions in theory and practice, (pp. 25-44). 2002

Persistent link: https://www.econbiz.de/10001812841

Technology readiness of teenagers : a consumer socialization perspective

Mishra, Anubhav; Maheswarappa, Satish S.; Colby, Charles L. - In: Journal of Services Marketing 32 (2018) 5, pp. 592-604

Purpose: The purpose of this study is to explore the role of culture-specific socialization factors such as antecedents to technology readiness index (TRI) scale to understand the adoption of cutting-edge technologies among teenagers. Design/methodology/approach: The conceptual model was...

Persistent link: https://www.econbiz.de/10012077198