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Tell us again, how satisfied are you? : the influence of recurring posttransaction surveys on purchase behavior
Flynn, Andrea Godfrey; Salisbury, Linda Court; Seiders, … - In: Journal of service research : JSR 20 (2017) 3, pp. 292-305
Persistent link: https://www.econbiz.de/10011736766
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How industries use direct-to-public persuasion in policy conflicts : asymmetries in public voting responses
Seiders, Kathleen; Flynn, Andrea Godfrey; Nenkov, Gergana Y. - In: Journal of marketing 86 (2022) 2, pp. 126-146
Persistent link: https://www.econbiz.de/10013258797
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Serving unfair customers
Berry, Leonard L.; Seiders, Kathleen - In: Business horizons 51 (2008) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10003708226
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Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Illinois USA, 12-14 August 2022
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282359
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Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282366
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Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282368
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Lessons from high-performance service organizations
Berry, Leonard L. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 188-189
Persistent link: https://www.econbiz.de/10008934073
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The old pillars of new retailing
Berry, Leonard L. - In: Harvard business review on retailing and merchandising, (pp. 1-18). 2008
Persistent link: https://www.econbiz.de/10003778423
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Competing with quality service in good times and bad
Berry, Leonard L. - In: Business horizons 52 (2009) 4, pp. 309-317
Persistent link: https://www.econbiz.de/10003865402
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The best companies are generous companies
Berry, Leonard L. - In: Business horizons 50 (2007) 4, pp. 263-269
Persistent link: https://www.econbiz.de/10003494713