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Markkinointiosaaminen : vertaileva tutkimus suomalaisissa ja ruotsalaisissa pienyrityksissä ; summary: Marketing capability in small companies
Möller, K. E. Kristian; Anttila, Mai; Virtanen, Päivi - 1986
Persistent link: https://www.econbiz.de/10000768767
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Grounded and normative theories of industrial buying behavior
Woodside, Arch G.; Möller, K. E. Kristian - 1988
Persistent link: https://www.econbiz.de/10000776697
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Strategy and asaptive capability of the firm : a state-of-the-art review of the Miles and Snow typology
Tuominen, Matti - 1997
Persistent link: https://www.econbiz.de/10000978551
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Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
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Research approaches as decision heuristics in marketing research
Möller, K. E. Kristian; Ranta, Timo - 1993
Persistent link: https://www.econbiz.de/10000864100
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Interorganizational marketing exchange : metatheoretical analysis of current research approaches
Möller, K. E. Kristian - 1993
Persistent link: https://www.econbiz.de/10000865051
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Marketing capability-market orientation interplay : an empirical analysis within industrial context
Tuominen, Matti - 1998
Persistent link: https://www.econbiz.de/10000997331
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Research strategies in analyzing the organizational buying process
Möller, K. E. Kristian - In: Journal of business research : JBR 13 (1985) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10001021755
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Special section on organizational buying behavior : an introduction
Möller, K. E. Kristian - In: Journal of business research : JBR 13 (1985) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10001021756
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Business marketing as "politics" : identifying and managing political buying situations
Möller, K. E. Kristian - 1999
Persistent link: https://www.econbiz.de/10001364593