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Customer engagement and marketing practice
Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019
Persistent link: https://www.econbiz.de/10013163341
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10001464507
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2004 - 8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
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A contingency framework for the mode of entry decision
Kumar, V. - In: Journal of world business : JWB 32 (1997) 1, pp. 53-72
Persistent link: https://www.econbiz.de/10001220767
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1998 - 6. ed.
Persistent link: https://www.econbiz.de/10000627741
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Special issue: Telecommunications forecasting
Fildes, Robert (contributor); Kumar, V. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001733078
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Telecommunications demand forecasting - a review
Fildes, Robert; Kumar, V. - In: International journal of forecasting 18 (2002) 4, pp. 489-522
Persistent link: https://www.econbiz.de/10001723106