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Kumar, V.; Sriram, S.; Luo, Anita; Chintagunta, Pradeep K. - In: Marketing science 30 (2011) 5, pp. 924-940

Persistent link: https://www.econbiz.de/10009384003

Rust, Roland T.; Kumar, V.; Venkatesan, Rajkumar - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 281-294

Persistent link: https://www.econbiz.de/10009406673

Peters, Kay; Albers, Sönke; Kumar, V. - 2008 - October 2008 (1st draft)

Persistent link: https://www.econbiz.de/10009010428

Reinartz, Werner J.; Dellaert, Benedict G. C.; Krafft, … - In: Journal of retailing 87 (2011), pp. 53-66

Persistent link: https://www.econbiz.de/10009269261

Kumar, V.; Rajan, Bharat - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 120-136

Persistent link: https://www.econbiz.de/10009507838

Kumar, V.; Chattaraman, Veena; Neghina, Carmen; Skiera, … - In: Journal of service management 24 (2013) 3, pp. 330-352

Persistent link: https://www.econbiz.de/10009765050

George, Morris; Kumar, V.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 4, pp. 374-396

Persistent link: https://www.econbiz.de/10010226435

Jayachandran, Satish; Kaufman, Peter; Kumar, V.; … - In: Journal of marketing 77 (2013) 5, pp. 108-122

Persistent link: https://www.econbiz.de/10009793049

Kumar, V. - 2012

Persistent link: https://www.econbiz.de/10010201420

Kumar, V. - 2012

Persistent link: https://www.econbiz.de/10010204928

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