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Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S. - 2013 - 11. ed

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Kumar, V.; Mirchandani, Rohan - In: MIT sloan management review 54 (2012/13) 1, pp. 55-61

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Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 77 (2013) 1, pp. 68-86

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Pancras, Joseph; Sriram, S.; Kumar, V. - In: Management science : journal of the Institute for … 58 (2012) 11, pp. 2001-2018

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Luo, Anita; Kumar, V. - In: Journal of marketing research : JMR 50 (2013) 1, pp. 143-160

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Shah, Denish; Kumar, V. - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 3, pp. 6-9

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Kumar, V.; Reinartz, Werner J. - 2012 - 2. ed.

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Kumar, V.; Christodoulopoulou, Angeliki - In: Industrial marketing management : the international … 43 (2014) 1, pp. 6-15

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Kumar, V.; Sunder, Sarang; Ramaseshan, B. - In: Journal of international marketing 19 (2011) 1, pp. 23-39

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Holm, Morten; Kumar, V.; Rohde, Carsten - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 387-401

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