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High-tech marketing communicat...
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1
Communicating high-tech products : a comparison between
print
advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
Need to necessity : carriage
advertising
in the Gilded Age
Regan, J. Ward
- In:
History of retailing and consumption
5
(
2019
)
2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10012171316
Saved in:
3
Multilevel
marketing
: optimizing
marketing
effectiveness for high-involvement goods in the automotive industry
Niemand, Thomas
;
Kraus, Sascha
;
Mather, Sophia
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
4
,
pp. 1367-1392
Persistent link: https://www.econbiz.de/10012310738
Saved in:
4
Divisional
advertising
efficiency in the consumer car purchase funnel : a network DEA approach
Choi, Kanghwa
- In:
Journal of the Operational Research Society
71
(
2020
)
9
,
pp. 1411-1425
Persistent link: https://www.econbiz.de/10012264783
Saved in:
5
Children in
marketing
: a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
6
Snapshots of men and women in interaction : an investigation of stereotypes in
print
advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
7
Advertising
anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
Saved in:
8
Hybridisation as organisational design in visuals on "Fortes" advertisement : a semiotic analysis
Rudrakumar, Sathvika
;
Venkatraman, Rajasekaran
- In:
International journal of intelligent enterprise
11
(
2024
)
4
,
pp. 354-374
Persistent link: https://www.econbiz.de/10015394857
Saved in:
9
Preliminary investigation of the communication effects of "taboo" themes in
advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
10
Exploring textual modes, imagery and claims in B to B and B to C
print
advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
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