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Your company may unwittingly be conducting business with human traffickers: How can you prevent this?
Smith, Katherine Taken; Betts, Teresa - In: Business Horizons 58 (2015) 2, pp. 225-234
A new concern is beginning to gain notoriety in society: human trafficking. This issue, which can result in slavery, should concern businesses. Almost 30 million slaves exist globally today. The fact that human trafficking is a $32 billion business indicates either indifference for human rights...
Persistent link: https://www.econbiz.de/10011209802
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Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken - In: The journal of consumer marketing 29 (2012) 2, pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
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Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken - In: Journal of strategic marketing 19 (2011) 6, pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
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Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
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Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken - In: Journal of strategic marketing 28 (2020) 4, pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
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Hospital marketing and communications via social media
Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
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How to motivate digital natives to write online reviews
Smith, Katherine Taken - In: International journal of business and globalisation : IJBG 35 (2023) 4, pp. 506-517
Persistent link: https://www.econbiz.de/10015057554
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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A shift in corporate prioritization of CSR issues
Smith, Katherine Taken; Huang, Yu-Shan (Sandy) - In: Corporate communications : an international journal 28 (2023) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10013553998
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The relationship between women and racial minority employees/managers and financial performance
Smith, Katherine Taken; DeLeon, John A. - In: Gender in management : an international journal 38 (2023) 8, pp. 981-996
Persistent link: https://www.econbiz.de/10014432983