"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...

Intro -- GLOBALIZATION THRUST: DRIVING NATIONS COMPETITIVE -- CONTENTS -- PREFACE -- UNDERSTANDING GLOBALIZATION -- THE DEBATE - FOR AND AGAINST GLOBALIZATION -- DETERMINANTS OF GLOBAL TRADE -- GLOBAL TRADE DYNAMICS -- INTERNATIONAL COMPETITION -- OUTGROWTH OF NEW MARKETS -- DEFINING CONCEPTS OF...

Cover -- Contents -- Preface -- Acknowledgments -- Chapter 1: Competitive MarketDynamics -- Chapter 2: Contextual Market Entropy -- Chapter 3: Innovation and Technology -- Chapter 4: Cognitive Ergonomics -- Chapter 5: Managing Market Chaos -- About the Author -- Index -- Ad-Page -- Backcover.