A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

In sub-mountain tract of Punjab state of India, maize (Zea mays, L.) and wheat (Triticum aestivum L.) crops are grown as rainfed having low crop and water productivity. To enhance that, proper understanding of the factors (soil type, climate, management practices and their interactions)...