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Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context

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Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era

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Adolescents' market segmentation : using CSI as a tool

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Gender-based behavioural segmenting of the cellphone youth market

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Die MTV-Mindset-Studien : Jugendmarketing mit Subkulturen und Lebensstilen

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Psychographic Segmentation of Young Adult Consumers - A Key to Developing Sustainable Marketing Strategies

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emergence of youth as a powerful consumer segment. Understanding this crucial segment in depth and developing specific marketing … strategies is important for business sustainability. By targeting the youth population in India, retailers will be investing in … substantiates this central point with findings from previous studies on youth and psychographic segmentation …

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Segmenting the Polish teenager market by sociocultural variables

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Segmenting the teen girl apparel market : differences in fashion involvement, materialism and social responsibility

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A segmentation of adolescent online users and shoppers

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