Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How...

Middle managers are believed to play most crucial part in strategic change that in consequence leads to organizational success. The present study seeks to identify the underlying success factors for effective strategic change and, to investigate the relationship between middle management...

Purpose: Cement is a priority consumer good in all modern societies. Considerable portions of the countries' income are invested in construction and reconstruction of houses, shopping centers, schools, universities, research centers, pavements, bridges, dams, among other infrastructures. In view...