Purpose: This study aims to investigate the combined effects of product design and environment congruence on consumers’ aesthetic, affective and behavioral responses. Design/methodology/approach: Two lab experiments with a 2 (high-level design cues vs low-level design cues) × 2...

Purpose: The purpose of this paper is to extend the current understanding of human resource management (HRM) challenges facing franchise businesses. Design/methodology/approach: A qualitative investigation, including eight in-depth interviews and 66 semi-structured interviews with various...

Purpose: This research aims to shed greater light on millennials’ green behavior by examining four psychographic variables (selfless altruism, frugality, risk aversion, and time orientation) that may be relevant to millennials’ motives to engage in environmental activities....

Purpose – Lack of a consistent standardized housing pricing system in Iran has led housing valuation to become solely dependent on appraisers' opinions. The purpose of this paper is to investigate some behavioral aspects of real estate decision makers, i.e. buyers and appraisers....

Purpose This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings. Design/methodology/approach The data for this study were collected from a sample of 248 respondents who participated in an experiment with a 2 × 2 ×...