In many markets, firms offering low-quality goods are more prominent than firms offering high-quality goods. Then, consumers are perfectly informed about the good of the prominent low-quality firm but incur search costs to bring the high-quality good of a competitor to mind. We analyze under...

In this paper, we study the rational for an incumbent to launch a second brand when facing potential entry in a market with quality differentiated products and a fringe producer. Depending on market size, costs for a second brand and a potential entrant’s setup cost the incumbent might use a...

In this chapter we consider how models of imperfect competition, developed by scholars working in industrial organization, provide insight into an important area of law: products liability (that is, liability for harms and losses associated with goods and services sold via markets). Remarkably,...