Park, Changhyun; Lee, Heesang - In: Journal of Business & Industrial Marketing 33 (2018) 4, pp. 478-494
Purpose: The purpose of this study is to identify the types and features of business relationship when the value co-creation phenomenon is extended to an early stage of the value chain, in which technological innovation is essential, in a high-tech business-to-business (B2B) market....