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Identificación y análisis de los criterios de cambios del sistema de distribución turístico asociados al uso intensivo de las tecnologías de la información y de la comunicación
Berné Manero, Carmen; García-González, Margarita; … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 2, pp. 90-101
There is unanimous acknowledgement in the literature in that information and communication technologies (ICT) can improve the effectiveness of cooperation between tour operators and help in the development of the tourism industry. However, there is no empirical research that supports the reduced...
Persistent link: https://www.econbiz.de/10011954911
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Modelización de los cambios en es sistema de distribución del sector turístico debidos a la incorporación de las tecnologías
Berné Manero, Carmen; García-González, Margarita; … - In: Cuadernos de economía y dirección de la empresa : CEDE 15 (2012) 3, pp. 117-129
Persistent link: https://www.econbiz.de/10009626824
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La productividad del comercio minorista en España
Múgica Grijalba, José Miguel - In: Información comercial española : ICE : revista de … 828 (2006), pp. 53-65
Persistent link: https://www.econbiz.de/10003328387
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El comportamiento del consumidor : análisis del proceso de compra
Múgica Grijalba, José Miguel (contributor);  … - 1997 - 1. ed
Persistent link: https://www.econbiz.de/10000976063
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Franquicias internacionales
Múgica Grijalba, José Miguel - In: Papeles de economía española (1996), pp. 267-280
Persistent link: https://www.econbiz.de/10001334129
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How ICT shifts the power balance of tourism distribution channels
Berne, Carmen; Garcia-Gonzalez, Margarita; Múgica … - In: Tourism management : research, policies, practice 33 (2012) 1, pp. 205-214
Persistent link: https://www.econbiz.de/10009354585
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Consumers' internal categorization structures : an additive tree analysis
Chocaroo Eguaras, Raquel; Elorz Domezain, Margarita; … - In: European journal of marketing : EJM 46 (2012) 6, pp. 760-789
Persistent link: https://www.econbiz.de/10009562336
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Magazine sales promotion : a dynamic response analysis
Esteban-Bravo, Mercedes (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003398024
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Do business density and variety determine retail performance?
Esteban-Bravo, Mercedes (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003398027
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Channel choice in the 21st century : the hidden role of distribution services
Betancourt, Roger R.; Chocarro, Raquel; Cortiñas, Monica; … - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 1-12
Persistent link: https://www.econbiz.de/10011482771