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Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang; Garrett, Tony C.; Kim, Kyung Hoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
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Signaling quality with new product preannouncements : vaporware and the role of reference quality
Jung, Heonsoo - In: Journal of business research : JBR 64 (2011) 11, pp. 1251-1258
Persistent link: https://www.econbiz.de/10009380508
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Digital and social media marketing in global business environment
Kim, Kyung Hoon - In: Journal of business research : JBR 131 (2021), pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
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The metaverse experience in luxury brands
Jiang, Qi; Kim, Miyea; Ko, Eunju; Kim, Kyung Hoon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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Exploring the brand experience in the metaverse under the perspective of technology acceptance model
Yu, Xiaolei; Cheng, Xuxiang; Kim, Kyung Hoon; Wang, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3410-3426
Persistent link: https://www.econbiz.de/10015211016
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 64 (2011) 11, pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
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Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon; Ko, Eunju; Xu, Bing; Han, Yoosun - In: Journal of business research : JBR 65 (2012) 10, pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 65 (2012) 11, pp. 1612-1617
Persistent link: https://www.econbiz.de/10009681914
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Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
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Which content types increase participation in fashion social platforms?
Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10010408104