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Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
Kahle, Lynn R.; Aiken, Damon; Dalakas, Vassilis; … - In: International Journal of Sports Marketing and Sponsorship 5 (2003) 2, pp. 54-68
This article sheds light on how fans, as consumers of sports, perceive environmental factors at collegiate sporting events and how these consumer perceptions relate to positive affect toward the event for men's versus women's intercollegiate basketball customers in the USA. Gaining a deeper...
Persistent link: https://www.econbiz.de/10014811325
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The nine nations of North America and the value basis of geographic segmentation
Kahle, Lynn R. - In: Journal of marketing 50 (1986) 2, pp. 37-47
Persistent link: https://www.econbiz.de/10001012001
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Contemporary research on consumer and business social values : special issue on social values
Kahle, Lynn R. (contributor) - In: Journal of business research : JBR 20 (1990) 2, pp. 81-190
Persistent link: https://www.econbiz.de/10001089281
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The values of Americans : implications for consumer adaption
Kahle, Lynn R. - In: Personal values and consumer psychology, (pp. 77-86). 1984
Persistent link: https://www.econbiz.de/10002201438
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Physical attractiveness of the celebrity endorser : a social adaptation perspective
Kahle, Lynn R. - In: Journal of consumer research : JCR ; an … 11 (1985) 4, pp. 849-967
Persistent link: https://www.econbiz.de/10001263371
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Internet applications in Euromarketing
Kahle, Lynn R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001692164
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Green segmentation and environmental certification: insights from forest products
Thompson, Derek W.; Anderson, Roy C.; Hansen, Eric N.; … - In: Business strategy and the environment 19 (2010) 5, pp. 319-334
Persistent link: https://www.econbiz.de/10003995986
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Green advertising and the reluctant consumer, (pp. 61-76). 2014
Persistent link: https://www.econbiz.de/10010399383
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Approach or avoid? : the effect of regulatory focus on consumer behavioural responses to personal selling attempts
Xie, Guang-xin; Kahle, Lynn R. - In: The journal of personal selling & sales management : JPSSM 34 (2014) 4, pp. 260-271
Persistent link: https://www.econbiz.de/10010431571