Vercic -- Public relations methodology : should we bother (if it exists)? / Manfred Ruhl -- The nature of scholarly endeavors … in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations … : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig …

Dieses Lehrbuch zur Methodologie der Sozialwissenschaften dient der klaren Orientierung am Beginn des Studiums. An ihm …