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Exchange and refund of complementary products

Han, Yoonju; Chandukala, Sandeep R.; Che, Hai - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 113-125

Persistent link: https://www.econbiz.de/10011653753

"Extendibility of umbrella brands"

Dawar, Niraj - 1993

Persistent link: https://www.econbiz.de/10000869344

Optimal Brand Umbrella Size

Cabral, Luis M. B. - 2008

leads to a harsher punishment of product failure,which allows for an equilibrium where buyers trust in the seller s brand …

Persistent link: https://www.econbiz.de/10012769239

Experience goods, umbrella branding, and reputation

Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44

Persistent link: https://www.econbiz.de/10014227166

Reputation and advertising of collective brand members in the wine industry : the moderating role of market share

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188

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Collective brand reputation

Nocke, Volker; Strausz, Roland - 2021

Persistent link: https://www.econbiz.de/10012430342

Collective brand reputation

Nocke, Volker; Strausz, Roland - 2022

We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …

Persistent link: https://www.econbiz.de/10013193845

Quality of an experience good : the interaction of price and advertising as a determining factor

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826

Persistent link: https://www.econbiz.de/10014549084

Collective brand reputation

Nocke, Volker; Strausz, Roland - In: Journal of political economy 131 (2023) 1, pp. 1-58

Persistent link: https://www.econbiz.de/10013548039

Conflicts of interest : articles on common benefits and private profits

Koenen, Johannes - 2010

Persistent link: https://www.econbiz.de/10003985837