Purpose – The purpose of this paper is to examine the extent to which internal brand management (IBM), a subset of internal marketing, impacts on the three dimensions of job satisfaction ( JS), brand commitment (BC) and intention to stay (IS). Design/methodology/approach – A financial...

Purpose: The purpose of this paper is to develop a deeper understanding of the philosophy adopted by organizations in making the decision to outsource contact centers or not. Design/methodology/approach: A phenomenological study was used to develop an understanding of industry participants’...

Purpose The purpose of this study is to develop and test a comprehensive model for the outcomes of internal brand management (IBM), linking it to brand citizenship behavior (BCB) and intention to stay (IS) through job satisfaction (JS) and brand commitment (BC). Design/methodology/approach A...

Purpose – This article presents a content analysis of Marketing Intelligence & Planning ( MIP ) for the period 1990‐2010. The aim was to identify key trends in the evolution of MIP . Design/methodology/approach – Four areas were addressed, including an analysis of the nature of authorship,...