Purpose – This paper aims to provide a review of how the role of information and communications technology (ICT) within marketing practice has developed over the past decade and to develop a research agenda to meet future challenges. Design/methodology/approach – The paper adopts a...

The dominant models of supply chain management have a strong product orientation, with service supply chain models only starting to appear. The technologies used in existing supply chains generally aim at improving production and logistical operations by increasing their efficiencies and by...

The adoption of data capture technologies such as RFID could result in real interactivity and customer centric global services supply chains or could flood companies with data on top of the mountains of data already collected, stored, underutilized and underexploited. The paper suggest a...

Traditionally, much of the research attention in the study of global supply networks has focused on the material or product flows and also on the relevant information flows. Much less central to the study of supply chain management has been the issue of financial flows. This paper considers a...

This paper reports on findings from an exploratory study on the readiness of retailers for Radio Frequency Identification Devices (RFID), an innovative data-capture technology with the potential to substantially impact on national and international business. The paper discusses reasons for the...

Purpose: This paper reports a general historical and contemporary review of the role of Information and Communications Technology (ICT) within marketing practice as it has developed over the last decade. It also suggests how the academic research agenda should change to be reflective of the...

In a recent study Ireland ranked as the second most sophisticated country after Sweden in terms of its use of information and communications (ICT) in business (Booz, Allen Hamilton, 2004). This paper reports on a study investigating the readiness of Irish companies for the adoption of innovative...