In this paper the core ideas of the Gothenburg school on strategy formation are presented. It is claimed that the most prominent stabilizer in an organization is learning and that this is not always a blessing. Unlearning habitual behaviour and embarking on a new strategy may constitute...

Purpose – The purpose of this paper is to address the distinctive problems of interventionist research that originate from intervention in ongoing practices as opposed to the experiment's design of a theory-relevant context. Design/methodology/approach – The paper is an essay, based on...