A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...

The garment industry and retail have been prominently submitted, to a continuous adaption process to the new tendencies of the international business environment, being confronted with numerous challenges emerged from the necessity to satisfy the consumer's polyvalent behavior, in continuous...

The purpose of this paper is to develop a methodology for assessing the degree of internationalization of undergraduate, Master's and doctoral business programs with the aid of complex indicators designed to capture the vast array of characteristics displayed by these programs and contribute to...

One of the major themes in the contemporary society — greatly affected by hyper-competition, globalization and rapid change in the behavior of demand agents (buyers) — consists of theoretical debates and practical challenges raised in relation to the concept of brand. There seems to be no...

While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers...