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The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition
Coulter, Robin A.; Price, Linda L.; Feick, Lawrence; … - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 604-619
Persistent link: https://www.econbiz.de/10006149560
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How Product Trial Alters The Effects of Model Attractiveness
Micu, Camelia; Coulter, Robin; Price, Linda - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 69-82
Persistent link: https://www.econbiz.de/10008255770
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How Product Trial Alters The Effects of Model Attractiveness
Micu, Camelia; Coulter, Robin; Price, Linda - In: International journal of advertising : the quarterly … 38 (2009) 2, pp. 69-83
Persistent link: https://www.econbiz.de/10009976395
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Advertising in English in Nonnative English-Speaking Markets: The Effect of Language and Self-Referencing in Advertising in Romania on Ad Attitudes
Micu, Camelia; Coulter, Robin - In: Journal of East-West business 16 (2010) 1, pp. 67-85
Persistent link: https://www.econbiz.de/10008392046
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What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama; Micu, Camelia; Ratneshwar, … - In: Psychology & marketing 32 (2015) 9, pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
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Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama; Elahee, Mohammad Niamat; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 330-344
Persistent link: https://www.econbiz.de/10012200786