In the summer of 1993, a faculty team from the College of Business at Northern Illinois University began working to develop a cross‐functionally integrated undergraduate business principles core curriculum. This paper describes the integrated curriculum, which is comprised of a nine‐hour...

Purpose – Many articles and books have been written about building, measuring and managing brand equity – primarily from the perspective of the marketing function. However, the management of the “internal touchpoints” necessary to deliver on the brand promise has received less attention....

Competency models have been adopted in many organizations to focus systems for employee selection, training and development, and work engagement on the competencies identified by the organization as most important to its operations and strategic direction. Similarly, competency models can be...