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Purpose – The purpose of this paper is to examine the effects of political risk on firms' likelihood of foreign market entry and performance by adopting a strategic view of political risk and drawing upon the arguments of multimarket contact theory. Design/methodology/approach – This study...
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Purpose – The purpose of this paper is to examine how firms with multimarket contacts in both product and geographic markets make foreign direct investments (FDI) location choices and to advance the understanding about how managers with cognitive limits cope with opportunities to take the...
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Purpose – The purpose of this paper is to examine the effects of political risk on firms' likelihood of foreign market entry and performance by adopting a strategic view of political risk and drawing upon the arguments of multimarket contact theory. Design/methodology/approach – This study...
Persistent link: https://www.econbiz.de/10014952203
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Persistent link: https://www.econbiz.de/10009612400