Recent years have seen growing media and political attention to the issue of tourism and crime in a number of countries. Issues such as drugs tourism, sex tourism & alcohol-related crime and disorder have highlighted crimes and rule-breaking by tourists.

Contents -- Preface -- Introduction: The Paradox of Peripherality -- 1. Perceptions from the Periphery: The Experience of Wales -- 2. PACE: Guiding Rural Tourism Development in a Fragile Area -- 3. Peripheries, Artificial Peripheries and Centres -- 4. Tourist Perceptions of the Ultimate European...

Purpose – The purpose of this paper is to report an application of the CETSCALE measuring consumer ethnocentrism for high‐value consumer goods in the emerging markets of the Association of Southeast Asian Nations (ASEAN). The study examines how regional markings can be thought of as variants...

This article examines the potential relevance of corporate identity and corporate communication to the merger and acquisition process. Recent studies indicate that around 50 per cent of all mergers failed to produce the synergistic benefits that were expected of them. The authors argue that this...

Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the constructs of these antecedents and consequences....

Purpose: The purpose of this paper is to investigate the largely unexplored conceptualisation of the brand-as-a-person metaphor in small-to-medium-sized enterprises (SMEs) by examining its potential relation with the SME owner-manager, the pathways to its creation and development and the...

Purpose – To analyze whether perceived corporate reputation and customer satisfaction are directly associated with customer intention. Design/methodology/approach – Using structural equation modeling, the study is based on the responses to a written questionnaire of 462 customers of a large...