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Assembly and component origin effects : an ASEAN consumer perspective
Seidenfuss, Kai-Uwe; Kathawala, Yunus; Dinnie, Keith - In: The journal of consumer marketing 27 (2010) 6, pp. 488-498
Persistent link: https://www.econbiz.de/10008772895
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
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International perspectives on nation branding
Dinnie, Keith (contributor) - 2010
Persistent link: https://www.econbiz.de/10008696657
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Special double issue: Nordic brands
Dinnie, Keith (contributor) - 2008
Persistent link: https://www.econbiz.de/10003763448
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City branding : theory and cases
Dinnie, Keith (ed.) - 2011
Persistent link: https://www.econbiz.de/10011520899
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The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: The journal of brand management : an international journal 23 (2016) 4, pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
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Digital channels and technologies for commercial diplomacy : conceptualisation and future research propositions
Sevin, Efe; Dinnie, Keith - In: International journal of diplomacy and economy 2 (2015) 4, pp. 266-277
Persistent link: https://www.econbiz.de/10011531149
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Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina; Dinnie, Keith - In: Tourism management : research, policies, practice 66 (2018), pp. 302-314
Persistent link: https://www.econbiz.de/10011814727