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Experience effects on interactivity: Functions, processes, and perceptions

Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1551

Persistent link: https://www.econbiz.de/10010032144

Experience effects on interactivity : functions, processes, and perceptions

Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1550

Persistent link: https://www.econbiz.de/10009681937

Motivators for the intention to use mobile TV: A comparison of South Korean males and females

Choi, Yung Kyun; Kim, Juran; McMillan, Sally J. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 147-168

Persistent link: https://www.econbiz.de/10008212351

Motivators for the intention to use mobile TV : a comparison of South Korean males and females

Choi, Yung Kyun; Kim, Juran; McMillan, Sally J. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 147-167

Persistent link: https://www.econbiz.de/10003819160

Evaluation of internet advertising research : a bibliometric analysis of citations from key sources

Kim, Juran; McMillan, Sally J. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 99-112

Persistent link: https://www.econbiz.de/10003708177

It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations

Spielmann, Nathalie; Kim, Juran - In: Journal of Global Scholars of Marketing Science 20 (2010) 2, pp. 164-172

This study reviews the influence of culture in interpersonal servicescapes by examining the restaurant retail setting. Two cultures (Canada and France) are surveyed in order to better understand their retail expectations towards interpersonal servicescapes. Using Hofstede's (1991) cultural...

Persistent link: https://www.econbiz.de/10010825418

Internet advertising : one face or many?

McMillan, Sally J. - In: Internet advertising : theory and research, (pp. 15-35). 2007

Persistent link: https://www.econbiz.de/10003530755

Bridging Asia and the world in marketing competitiveness : introduction to the special issue

Kim, Juran - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 227-230

Persistent link: https://www.econbiz.de/10010408110

The roles of cause acts in a social marketing campaign

Kim, Juran - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 426-440

Persistent link: https://www.econbiz.de/10010438484

Sustainability in social brand communities : influences on customer equity

Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 246-258

Persistent link: https://www.econbiz.de/10011407172