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Apparel product attributes, web browsing, and e-impulse buying on shopping websites

Park, Eun Joo; Kim, Eun Young; Funches, Venessa Martin; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1583-1589

Persistent link: https://www.econbiz.de/10009681920

Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth

Funches, Venessa Martin; Foxx, William; Park, Eun Joo; … - In: Journal of Global Scholars of Marketing Science 20 (2010) 2, pp. 188-198

This study attempts to examine the influence that negative WOM (NWOM) has in an online context. It specifically focuses on the impact of the service failure description and the perceived intention of the communication provider on consumer evaluations of firm competence, attitude toward the firm,...

Persistent link: https://www.econbiz.de/10010825439

Apparel product attributes, web browsing, and e-impulse buying on shopping websites

Park, Eun Joo; Kim, Eun Young; Funches, Venessa Martin; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1583-1590

Persistent link: https://www.econbiz.de/10010032149

A structural model of fashion-oriented impulse buying behavior

Park, Eun Joo; Kim, Eun Young; Forney, Judith Cardona - In: Journal of fashion marketing and management 10 (2006) 4, pp. 433-446

Persistent link: https://www.econbiz.de/10007377886

A cross cultural reference of business practices in a new Korea

Kim, Eun Young - 1996

Persistent link: https://www.econbiz.de/10004310462

Green marketing' functions in building corporate image in the retail setting

Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715

Persistent link: https://www.econbiz.de/10009772387

The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea

Wesley, Scarlett C.; Lee, Min-young; Kim, Eun Young - In: Journal of global marketing 25 (2012) 1, pp. 29-44

Persistent link: https://www.econbiz.de/10009617930

Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands

Kim, Eun Young; Park, Kyungae - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 263-281

Persistent link: https://www.econbiz.de/10010408106

The role of fashion brand authenticity in product management : a holistic marketing apporach

Choi, Hyeonyoung; Ko, Eunju; Kim, Eun Young; Mattila, Pekka - In: The journal of product innovation management : an … 32 (2015) 2, pp. 233-242

Persistent link: https://www.econbiz.de/10010511270

Application of the AIM/Korea model to the transport sector in Seoul, Korea

Jung, Taeyong; Lee, Dong Kun; Yoon, So Won; Kim, Eun Young - In: Environmental economics and policy studies 7 (2006) 3, pp. 251-270

Persistent link: https://www.econbiz.de/10003359861