Purpose – This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the context of shopping. Design/methodology/approach – A self‐administered questionnaire developed from the...

This study estimates a path model to examine the relationships among marketing mix elements, brand attitudes and purchase intentions, and compares the path models between global and domestic SPA brands. For this study, four SPA brands, including domestic brands (Codes Combine and Who-a-u) and...

The present generation of Korean youth in Japan reflect considerable personal alienation in response to the disparagement and degradation endured since the arrival of their parents or grandparents. in Japan Examined psychoculturally the Korean minority in Japan are presented with a numbers of...

This study explores the relationship among green marketing, corporate image, and purchase intentions in the retail setting from a consumer perspective. A total of 389 usable questionnaires are obtained from female consumers who are major customer at the selected retailer (e.g., department...