Purpose – To identify dimensions of evaluative criteria used when purchasing casual apparel and casual home furnishings and to determine which evaluative criteria served as predictors of brand extension purchase behavior of these products. Design/methodology/approach – A mailed...

Shopping online for clothing products is gaining in popularity. This study identified the dimensions of online shopping attributes and predictors of the intention to purchase clothes, jewelry, or accessories based on online shopping attributes and demographic variables. A mailing survey was...

Purpose – This study sets out to examine the causal relationships among consumers' need for uniqueness, brand perceptions, and purchase intention of a US apparel brand among Japanese Generation Y consumers. Design/methodology/approach – A self‐administered questionnaire was used to collect...