In recent years we have all taken part in the construction of a mobile version for everything that was so far conceived only as digital; we could observe how in less than two decades, business has moved from its traditional form into an electronic, digital format, to assist now at the developing...

The starting point of this study represents the observation and the analyses of the hotel units’ websites within different cities in Romania. In the first part of the study it is presented the analyze of the hotel web presences from Cluj- Napoca, in order to obtain a general image of the...

The widening of the digital medium into all the branches of human activity raised a challenge for marketing online experts. We know all that in cyberspace consumers from two different world, on and offline meet. Consequently the cyber marketer should know very well the profile and preferences of...

Creating our own online community is easy to do, by welcoming those who have an active presence online; first of all, we must have a well developed strategy of our own "empire", starting from the idea of creating the final benefit for our cyber-consumers.