This study develops and tests a set of novel theoretical predictions about the conditions under which category spanning is rewarded by external audiences. To do this, we revisit the assumption that comprehensible organizational identities are associated with individual categories. Drawing on...

In this chapter, we examine the development of a technology path in the nanotube (NT) field – one of the most well-developed areas of nanotechnology. Although early developments suggested that there were equally viable pathways related to the development of carbon nanotubes (CNTs) and others...