This paper questions policy's approach to the implementation of sustainable technologies as part of the UK environmental policy (Code for Sustainable Homes—‘the Code’). Current policy adopts a market-based model promoting rational choice and technological determinism as a solution to the...

This study examines how management and organisation sciences can contribute to and accelerate circular economy (CE) practices by providing insight into how circular oriented innovation (COI) processes unfold. Emergent theory and recent empirical evidence shows that research into CE needs to...

This paper aims to improve understanding of how innovations are diffused through combining perspectives on the adoption and consumption of innovation. The literature on the adoption of innovation mainly examines issues such as technical functionalities, utility and personality factors. In...

Purpose – The objective of this paper is to investigate if marketing and branding techniques can help establish green brands and introduce greener patterns of consumption into contemporary lifestyles in the current context where environmentally friendly products are increasingly available....

In the paper we address the way Japanese housebuilders have developed innovative approaches to supplying highly customised housing. We draw on notions of path dependency to explore the evolution of Japan's large-scale industrialised housing suppliers, the way they have differentiated themselves...