Purpose – The purpose of this paper is to review Olympic mascots in the electronic and traditional communications environments. Design/methodology/approach – Olympic mascots from 2006 to 2012 are analyzed using a descriptive semiotic analysis technique. Findings – Results found that none...

Purpose – The purpose of this paper is to design, develop and evaluate a reliable and valid scale for the measurement of online retail service quality, specifically in the French context. Design/methodology/approach – Study 1 derived scale items from the literature by content analysis. Study...

Purpose – The purpose of this paper is to explore consumer behavior regarding women's decisions concerning fashion in the emerging marketing of Kazakhstan. Design/methodology/approach – Literature review formed the basis of the questions asked to several focus groups and in‐depth...

Purpose – The purpose of this paper is to design, develop and evaluate a reliable and valid scale for the measurement of online retail service quality, specifically in the French context. Design/methodology/approach – Study 1 derived scale items from the literature by content analysis. Study...

The field of tourism was noted at the 2005 Organization for Economic Cooperation and Development (OECD) conference to be global and growing (Keler, 2005). That growth has continued today, with no signs of abatement (Todd, 2008). Globally, international tourists numbered 900 million in 2007...