Similar Search Results

The impact of brand value on brand competitiveness

Gupta, Suraksha; Gallear, David; Rudd, John M.; … - In: Journal of business research : JBR 112 (2020), pp. 210-222

Persistent link: https://www.econbiz.de/10012230579

Brands in the labor market : how vertical and horizontal brand differentiation impact pay and profits through employee-brand matching

Moorman, Christine; Sorescu, Alina; Tavassoli, Nader T. - In: Journal of marketing research 61 (2024) 2, pp. 204-224

Persistent link: https://www.econbiz.de/10014584189

Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

Persistent link: https://www.econbiz.de/10011556039

New measure of brand equity status of a basketball club

Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011848454

Internal branding of a university business through building and gaining from employee-based brand equity

Duh, Helen Inseng; Wara, Helen Uzezi - In: Journal of African business 25 (2024) 3, pp. 427-444

Persistent link: https://www.econbiz.de/10015049505

Employing sensory marketing as a promotional advantage for creating brand differentiation and brand loyalty

Hassan, Ibn e; Iqbal, Jawad - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 725-734

Sensory marketing is an up-coming tool that integrates the five human senses for generating a total experience that the customer keeps in mind. The main objective of the study is to identify the impact of sensory marketing on consumers to generate brand loyalty. The second objective of this...

Persistent link: https://www.econbiz.de/10011929557