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Managing international joint ventures : an organizational learning perspective

Nguyen, Van Hien; Léo, Pierre-Yves; Philippe, Jean - In: Economic transition and international business : …, (pp. 176-204). 2020

Persistent link: https://www.econbiz.de/10012127066

The new go-between services : peer-to-peer sharing platforms in hospitality services

Bertrand, Daisy; Léo, Pierre-Yves; Philippe, Jean - In: European review of service economics and management (2019) 2/8, pp. 17-53

Persistent link: https://www.econbiz.de/10012162884

Quelle place pour les villes moyennes dans une économie tertiaire?

Léo, Pierre-Yves; Philippe, Jean; Monnoyer, Marie-Christine - In: Revue d'économie régionale & urbaine : RERU (2012) 2, pp. 151-171

Persistent link: https://www.econbiz.de/10009612375

Factors influencing consumer behaviour towards store brands: evidence from the French market

Fall Diallo, Mbaye; Chandon, Jean‐Louis; Cliquet, Gérard - In: International Journal of Retail & Distribution Management 41 (2013) 6, pp. 422-441

Purpose – This paper aims to investigate how consumer and image factors as well as store familiarity influence store brand (SB) purchase behaviour. SBs are now widely offered by European mass retailers. However, consumer behaviour toward SBs is not yet clearly understood in all European...

Persistent link: https://www.econbiz.de/10014803623

Retail branding issues in emerging countries : research insights and priorities

Diallo, Mbaye Fall - In: Psychology of branding, (pp. 97-110). 2013

Persistent link: https://www.econbiz.de/10009775618

Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market

Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-367

Persistent link: https://www.econbiz.de/10009541787

Image perçue et attitude envers les marques de distributeur dans les pays émergents : quelle modération de l'association du magasin à une enseigne locale ou internationale?

Diallo, Mbaye Fall - In: Recherche et applications en marketing : RAM 35 (2020) 3, pp. 58-85

Persistent link: https://www.econbiz.de/10012308389

R&D, entrepreneurship and innovation in Brazil : where is the missing link?

Zawislak, Paulo Antônio; Castro-Lucas, Cristina; Lucas … - In: Management of technology innovation and value creation …, (pp. 323-337). 2008

Persistent link: https://www.econbiz.de/10003720922

Sharing economy : a review of the recent literature

Alcantara, João Gustavo Guimarães; Franco, Víthor Rosa; … - In: European review of service economics and management (2018) 2/6, pp. 77-95

Persistent link: https://www.econbiz.de/10012025663

Le secteur de la grande distribution au Sénégal : analyse et recommendations

Diallo, Mbaye Fall; Seck, Anne Marianne - In: Gestion des activités publiques et privées en milieu …, (pp. 35-61). 2014

Persistent link: https://www.econbiz.de/10010515578