Wijayaratne, Sanjeewa Pradeep; Reid, Mike; Westberg, Kate; … - In: European Journal of Marketing 52 (2018) 12, pp. 2449-2477
PurposeFood literacy is an emerging concept associated with the skills, capabilities and knowledge to prepare a healthy diet and make healthy food choices. This study aims to examine how a dietary gatekeeper’s intentions to prepare a healthy diet for their family, and the subsequent...