Svenson (2011) showed that choices of one of two alternative productivity increases to save production resources (e.g., man-months) were biased. Judgments of resource savings following a speed increase from a low production speed line were underestimated and following an increase of a high...

Subjects who judged speed in a driving scenario overestimated how fast they could decelerate when speeding compared to when keeping within the speed limit (Svenson, 2009). The purpose of the present studies were to replicate studies conducted in Europe with subjects in the U.S., to study the...

Purpose: The concept design-driven innovation focuses on innovating product meanings. It has been studied from a variety of perspectives and contexts since the early 2000s. However, a complete overview of the literature published in this area is currently missing. The purpose of this study is...

In an experimental simulation employing 123 undergraduates the effect of different travel modes on satisfaction with travel, mood after the day traveled, and satisfaction with the day as a whole were assessed for the work commute by car or bus. Car was rated higher than bus on satisfaction with...