Scala, L. Di; Rocca, L. La; Consonni, G. - In: Journal of Applied Statistics 31 (2004) 1, pp. 15-27
Consider a website and the surfers visiting its pages. A typical issue of interest, for example while monitoring an advertising campaign, concerns whether a specific page has been designed successfully, i.e. is able to attract surfers or address them to other pages within the site. We assume...