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Consumer behaviour
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Chandon, Pierre
128
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10
Morwitz, Vicki G.
10
Hutchinson, J. W.
9
Young, Scott H.
8
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7
Smith, Ronn J.
6
Sprott, David E.
6
Plassmann, Hilke
5
Reinartz, Werner J.
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Spangenberg, Eric R.
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Bradlow, Eric
4
Bradlow, Eric T.
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Clément, Karine
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Laurent, Gilles
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Albuquerque, Paulo
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Allais, Olivier
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André, Quentin
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Aron-Wisnewsky, Judith
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Bertail, Patrice
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Krishna, Aradhna
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ECONIS (ZBW)
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Note on measuring brand awareness, brand image, brand equity and brand value
Chandon, Pierre
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
Saved in:
2
Estimating food quantity : biases and remedies
Chandon, Pierre
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 323-341)
.
2010
Persistent link: https://www.econbiz.de/10003933305
Saved in:
3
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
4
How package designe and packaged-based marketing claims to lead overeating
Chandon, Pierre
- In:
Applied economic perspectives and policy
25
(
2013
)
1
,
pp. 7-31
Persistent link: https://www.econbiz.de/10009732022
Saved in:
5
Personal reflections on conducting societally impactful research
Chandon, Pierre
- In:
Journal of public policy & marketing
43
(
2024
)
3
,
pp. 212-214
Persistent link: https://www.econbiz.de/10014635416
Saved in:
6
Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron‐Wisnewsky, Judith
; …
- In:
Journal of Consumer Psychology
32
(
2021
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10012535523
Saved in:
7
The Short- and Long-Term Effects of Measuring Intent to Repurchase
Chandon, Pierre
;
Morwitz, Vicki G.
;
Reinartz, Werner J.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 566-572
Persistent link: https://www.econbiz.de/10006645063
Saved in:
8
When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Consumption Incidence and Quantity
Chandon, Pierre
;
Wansink, Brian
- In:
Journal of marketing research : JMR
39
(
2002
)
3
,
pp. 321-335
Persistent link: https://www.econbiz.de/10006653471
Saved in:
9
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Chandon, Pierre
;
Morwitz, Vicki G.
;
Reinartz, Werner J.
- In:
Journal of marketing
69
(
2005
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10005922646
Saved in:
10
A Benefit Congruency Framework of Sales Promotion Effectiveness
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
- In:
Journal of marketing
64
(
2000
)
4
,
pp. 65-81
Persistent link: https://www.econbiz.de/10005954979
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