This paper seeks to theoretically identify the effective factors on employees' brand loyalty in the case of Agriculture Bank of Iran (ABI), based on the Rusbult's investment model. The data was gathered from 200 employees of ABI branches in Tehran city. Cluster sampling via a 29-items...

The mission statement describes the strategic priorities of a company. It determines the roadmap for strategic decision in the corporation. Research on mission statement elements is an interesting field because it clarifies the strategic priorities of the company. This paper aims to analyze...

In this article, electronic pricing process in electronic markets was studied, based on proposed six-step process. A 33-items questionnaire with Cronbach's alpha 0.831 was distributed and collected in nine industries and among 101 companies. One-sample t-test showed that the ten proposed goals...

Pharmaceutical companies play a critical role in healthcare economy. Articulating mission statement of a Pharmaceutical company results in guiding strategies and activities of the firm. In this survey, mission statements of Iranian, Turkish, Indian and American pharmaceutical companies are...

Short Message Service (SMS) advertising is a growing phenomenon in the Iranian marketing industry. Many Iranian companies are intensively interested in SMS advertising for its low cost and comprehensive coverage. The vital challenge in using SMS as an advertising medium is mobile avoidance. In...

Internal branding has been emerging recently as an important issue in marketing field. This study provides insights into how job satisfaction, internal marketing and brand orientation shape employees internal brand equity. Empirical data were collected by a questionnaire distributed to food and...

This study aims to explore the non functional shopping motives among Iranian consumers. In addition, the effects of marital status, gender, age and residential region as an indicator for social class on the non-functional shopping motives are investigated. This paper uses a self-reported and 15...