The consumer is in the centre of any marketing endeavour. Finding out what the consumers (individual or organization) need, desire and demand is the starting point of a marketing approach.Our research is focused on determining consumer behaviour coordinates pertaining to cool drinks amongst...

What factors influence students to start their own business? What are the implications at the university level? This paper aims to answer to these questions and investigates, at a micro level (university), the motivation for entrepreneurial intentions among students in 10 universities from the...

This article is exploratory in its essence and aims to analyse the sustainability of universities in the case of three higher education institutions: one university from the Netherlands and two universities from Romania. The main focus is on the awareness of the sustainable university concept...

This study aims to investigate to what extent facilitating conditions (those means that users consider necessary to use for a certain technology) and other predictors (perceived risk and lack of trust in technology, gender, education, income, technology proficiency and equipment used to access...

Generation Y poses interesting consumption behaviour peculiarities comparing to the other generational groups. This paper focuses on two age layers of Generation Y, 20-24 years old and 25-29 years old, with the purpose of modelling satisfaction at a foreign tourism destination based on...

Purpose: The purpose of this paper is to appraise the impact of mobile shopping platform characteristics on consumer’s emotions, the relationship between emotions and their impact on impulsive buying. Design/methodology/approach: Mobile shopping platform characteristics were grouped into five...

The present paper aims to identify coordinates of the buying behaviour prior to the Easter celebration displayed by people shopping from large surface stores in Bucharest, Romania. Through a comprehensive semi-structured, disguised and direct observation performed by people based on an...

The mandatory car insurance market is becoming a significant one in value and a highly competitive one. Every individual and organization owning a vehicle must pay the yearly mandatory car insurance. In this paper we aimed to identify marketing approaches used by companies offering mandatory car...

In the field of services, quality is, in general, defined by the client and the management ensures the overfulfilment of the clients demands and expectations. The quality of services implies two essential aspects that a manager has to take into account: the clients satisfaction and the absence...

Besides the light of knowledge, the academic environment can provide continuity and value to a society that strives to make its way through economic and social difficulties. Starting from the individual needs, the University can lay the sound basis for a harmonious development of all societys...